Rapid Sector Growth
- Current Market: 740 completed branded residential developments globally.
- Forecast Growth: An additional 790 projects are expected by 2031 – nearly a 100% increase.
- Global Reach: 100 countries with five new territories coming online: Romania, Tanzania, and others.
Regional Trends
- North America: Declining from 50% market share (pre-2015) to 25% by 2031.
- Middle East & Africa: Strongest growth region, +270% over the next seven years.
- Asia Pacific: Expected to rival North America as a market leader within 12 years.
- Key countries:
Vietnam and Thailand: Top markets, exhibiting combined growth of 10% annually.
Japan and South Korea: Emerging markets with 50% annual growth combined.
- Key countries:
Top Global Markets for Branded Residences
Dubai: Retains its position as the most active market globally.
Other leading cities:
- Miami
- New York
- Phuket
- London
Key Players
- Marriott International: Sector leader since 2002.
- Accor, Four Seasons, and Hilton: Follow as the largest operators.
- The Ritz-Carlton: Top hotel brand in branded residences, followed by:
- Four Seasons
- St. Regis
- Rosewood
- Non-hotel Brands: YOO leads the market. Non-hotel projects will grow from 19% to 21% of the sector by the end of 2024.
Luxury Dominance
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- Hotel-branded projects dominate, accounting for 81% of the market, with two-thirds of these in the luxury segment.
Long-term Outlook
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- Asia Pacific: Strong compound growth, positioning itself to surpass North America within the next 12 years.
- Vietnam, Thailand, India, and China: Top contributors to growth.
Conclusion
The branded residence market continues to thrive globally, driven by strong demand for luxury living, lifestyle amenities, and hotel-backed services. Regions such as the Middle East, Africa, and Asia Pacific will see the most significant gains, with Dubai leading the charge and Asia’s rapid growth positioning it as a dominant player by the 2030s.