Branded residences set to double globally by 2031 – Key Highlights

Rapid Sector Growth

  • Current Market: 740 completed branded residential developments globally.
  • Forecast Growth: An additional 790 projects are expected by 2031 – nearly a 100% increase.
  • Global Reach: 100 countries with five new territories coming online: Romania, Tanzania, and others.

Regional Trends

  • North America: Declining from 50% market share (pre-2015) to 25% by 2031.
  • Middle East & Africa: Strongest growth region, +270% over the next seven years.
  • Asia Pacific: Expected to rival North America as a market leader within 12 years.
    • Key countries:
      Vietnam and Thailand: Top markets, exhibiting combined growth of 10% annually.
      Japan and South Korea: Emerging markets with 50% annual growth combined.

Top Global Markets for Branded Residences

Dubai: Retains its position as the most active market globally.

Other leading cities:

  • Miami
  • New York
  • Phuket
  • London

Key Players

  • Marriott International: Sector leader since 2002.
  • Accor, Four Seasons, and Hilton: Follow as the largest operators.
  • The Ritz-Carlton: Top hotel brand in branded residences, followed by:
    • Four Seasons
    • St. Regis
    • Rosewood
  • Non-hotel Brands: YOO leads the market. Non-hotel projects will grow from 19% to 21% of the sector by the end of 2024.

Luxury Dominance

    • Hotel-branded projects dominate, accounting for 81% of the market, with two-thirds of these in the luxury segment.

Long-term Outlook

    • Asia Pacific: Strong compound growth, positioning itself to surpass North America within the next 12 years.
    • Vietnam, Thailand, India, and China: Top contributors to growth.

Conclusion

The branded residence market continues to thrive globally, driven by strong demand for luxury living, lifestyle amenities, and hotel-backed services. Regions such as the Middle East, Africa, and Asia Pacific will see the most significant gains, with Dubai leading the charge and Asia’s rapid growth positioning it as a dominant player by the 2030s.