The global serviced accommodation sector is set to diversify in 2026, with rising demand for tertiary locations and a growing shift towards multi-country accommodation strategies among corporate buyers, according to new data from SilverDoor.
The findings come from SilverDoor’s final Quarterly Market Update for 2025, which highlights how investment across the supply chain, changing visa and tax environments, and evolving corporate travel and relocation programmes are reshaping demand worldwide.
SilverDoor says increased investment will accelerate new supply across multiple regions, enabling travel and relocation managers to better control costs through negotiated, bundled rate strategies. At the same time, average length of stay is declining across EMEA, the Americas and APAC, reflecting a move towards shorter, more project-based assignments.
One of the strongest themes emerging from the report is the growing appeal of tertiary locations as corporates seek value outside traditional city centres.
In the UK, bookings for tertiary locations rose by 6.5 per cent year-on-year over the past 12 months. Areas such as Milton Keynes, Reading, Staines and Derby are seeing increased demand as businesses look to offset higher costs, tax changes and evolving immigration requirements.
A similar pattern is evident across APAC, particularly in Taiwan and India, where international accommodation brands are expanding their serviced apartment footprint beyond primary cities. In India, demand is being driven by shorter-term, project-based travel and relocation across sectors including technology, consulting, banking, financial services and insurance.
SilverDoor highlights growing interest in tertiary Indian cities such as Kochi, Coimbatore and Ahmedabad, reflecting broader decentralisation in corporate travel patterns.
The report also points to increased investment driving growth in serviced apartment supply across Germany, Portugal and Dubai International Financial Centre in EMEA. In APAC, the expansion of supply in response to tertiary location demand is enabling more corporates to implement multi-country accommodation strategies.
SilverDoor says this approach, combining negotiated bundled rates across regions with shorter average lengths of stay, is becoming an increasingly effective way for organisations to manage accommodation costs across global programmes.
Commenting on the findings, Pooja Patil, Head of Business Development – India at SilverDoor, said diversification presents both opportunity and responsibility.
“Looking ahead to 2026, it’s encouraging to see the serviced accommodation sector continue to grow and diversify its offer in line with wider travel and relocation trends,” she said. “With more units entering markets globally, there are more housing solutions available to consumers.
“With growth comes the need for transparency and governance to ensure new supply is fit for purpose. Buyers and operators need to manage expectations around accommodation standards in different locations and understand pricing structures and negotiation opportunities.”
Patil added that close collaboration between corporates and suppliers will be critical, particularly for organisations managing global programmes where supply conditions vary significantly by region.
