With a rising demand for unique holiday experiences, property investors in the UK are presented with an enticing opportunity to tap into the staycation market.
The popularity of distinctive, nature-inspired accommodation options such as log cabins, beach huts, and even castles has grown significantly, partly driven by popular media like George Clarke’s Amazing Spaces, which inspires UK holidaymakers to seek out novel stays.
New research reveals that nearly a third of UK holidaymakers are motivated to try unconventional accommodation. While traditional options such as hotels and bed and breakfasts remain popular, unique properties are increasingly sought-after, with over a third opting for holiday cottages and a quarter preferring less conventional spaces.
Among the top ten choices for unique stays in the UK, log cabins are the most favoured, with 33% of respondents listing them as their ideal accommodation. This is followed by beach huts or houses and castles, each attracting 25% of those surveyed. Other popular choices include lighthouses, treehouses, and manor houses.
For property investors with land, there’s an opportunity to create bespoke accommodation that stands out in the market. According to data from Holiday Cottages, properties such as log cabins can generate an average annual income of £22,596, while smaller structures like shepherd’s huts bring in up to £14,437. Hot tubs, open fires, and dog-friendly features can also significantly increase booking rates, with hot tubs alone boosting bookings by 42%.
Investing in rural or quirky properties is another lucrative avenue. Properties in serene locations or near natural attractions yield an average annual income of £26,614. Additionally, data indicates that out-of-season bookings are more frequent for unique structures, making these properties a reliable income source year-round.
Social media platforms, particularly Instagram and TikTok, have played a significant role in shaping holiday preferences, with 81% of the 25-34 demographic interested in trying unique staycation options. The allure of creating memorable, Instagram-worthy experiences fuels a search for distinctive stays, encouraging visitors to explore the UK’s hidden gems.
The study also shows that Cornwall, Devon, and North Yorkshire are still popular destinations. However, there is a growing interest in quieter, lesser-known areas such as Gloucestershire, Derbyshire, Kent, and Gwynedd, offering opportunities for property owners in these regions to attract visitors.
For investors considering expanding into unique staycations, key factors include understanding local planning regulations, ensuring adequate access and facilities, and assessing the impact on the community. Additionally, investors may benefit from exploring financial grants to support development and considering high-demand amenities to maximise revenue potential.
With over three-quarters of Britons having taken a UK staycation in the past two years, and nearly half intending to do so in the next 12 months, there’s never been a better time for investors to explore the potential of unique staycations. From log cabins to glamping pods, catering to this demand for distinctive, memorable stays offers a promising opportunity for significant returns.
Key considerations for unlocking the potential of unique staycations:
Understand local planning and conservation regulations
– Ensure adequate water, electricity, and waste systems
– Provide sufficient visitor access and consider community impact
– Research available grants to support unique accommodation projects
– Assess revenue potential and return on investment (ROI)
– Consider additional amenities to attract more bookings (hot tubs, BBQ areas, etc.)
As demand for unique UK-based holidays grows, investors with land have an opportunity to create experiences that not only captivate guests but also drive strong financial returns.
