Alpine property market defies challenges with resilient growth

As winter arrives in Britain, Knight Frank’s latest Alpine property market snapshot highlights the sector’s enduring resilience, despite geopolitical and environmental challenges.

Covering 16 years of annual reporting, the Alpine market continues to adapt and thrive amid evolving buyer preferences, policy changes, and global events.

Key trends shaping the alpine market

  1. Consistent price growth:
    Alpine property prices increased by an average of 3% in 2024. Leading the charge is Courchevel 1850, with a notable 9% growth rate. Swiss resorts outperformed their French counterparts, with average price growth of 3.5% compared to France’s 1.5%.
  2. Evolving buyer preferences:
    Health and wellness amenities now surpass skiing in importance. Demand is rising for year-round properties supporting activities like hiking, wellness retreats, and flexible living options.
  3. Boost from summer tourism:
    Summer lift pass sales in Chamonix surged by 46% over two years, marking a significant shift toward year-round tourism and reinforcing the appeal of Alpine homes as multi-season investments.
  4. Impact of policy and regulation:
    Stricter rules on holiday lets, energy efficiency, and planning, such as Chamonix’s cap on short-term rentals, are shaping the market landscape. These measures may influence future supply dynamics and investment strategies.
  5. International buyer demand:
    The strength of the U.S. dollar and global ski pass schemes like Ikon and Epic are drawing more American buyers to the Alps. Meanwhile, tax policy shifts and international political events, such as the U.S. election, are expected to further boost global demand.

    Expert insights

    Kate Everett-Allen, Head of European Residential Research at Knight Frank, observes:
    “The Alpine property market has demonstrated remarkable resilience through geopolitical and economic challenges. While supply remains limited, demand is underpinned by flexible working trends, an increase in affluent early retirees, and growing health and wellness priorities. The Alps are evolving into a year-round destination, reflecting a broader appeal beyond skiing.”

    Meta description

    Discover why Alpine property investments remain resilient. Knight Frank reveals rising prices, evolving buyer preferences, and year-round tourism trends driving demand in this robust market.