Winter is often seen as a quiet period for the property market, but savvy investors know this season offers unique opportunities—especially for those looking to purchase holiday lets.
Cliff Ward of Pikl Insurance shares why November to February is ideal for property investments, alongside essential tips for setting up a successful holiday-let business during the colder months.
Why winter offers the edge for property investors
The housing market is typically less competitive in winter, creating ideal conditions for buyers to negotiate better deals. According to Rightmove, properties sold between November and February often go for lower prices, with motivated sellers eager to close deals before year-end.
For investors targeting holiday hotspots like Cornwall or the Lake District, this quieter season can mean accessing desirable properties without the pressure of spring and summer competition. It’s the perfect time to secure a bargain and prepare your property for the lucrative peak season.
Key considerations for winter property buyers
Local regulations and rental limits
Before purchasing, check local regulations for holiday lets, such as caps on rental days or licensing requirements. Ignoring these rules can lead to unexpected costs and limit your income potential. Some regions, like Scotland, require valid Energy Performance Certificates (EPCs) for short-let licences, with similar rules likely to expand across the UK.
Energy efficiency and running costs
With energy costs still high, prioritise properties with good EPC ratings (C or higher). Older homes may need upgrades like insulation or double glazing, which can add to upfront costs but save money long term. This is especially important for areas with harsher winter conditions, where efficient heating systems and storm-proofing are essential.
Flexible mortgage options
While mortgage rates have eased slightly, fixed-rate options can offer stability in uncertain times. Consult a mortgage adviser to explore flexible mortgages that accommodate both short- and long-term rental models, helping you maximise income while covering costs.
Holiday let insurance
Holiday lets require specialised insurance due to their unique use patterns, such as being empty during off-seasons or frequently occupied by short-term guests. Some properties, particularly in flood-prone areas, may be more expensive to insure. Obtain quotes in advance to factor these costs into your decision.
Location checks in adverse weather
Buying in winter gives you a chance to assess the property and area under the toughest conditions. Look for issues like flooding, poor road maintenance, or inadequate parking, which could impact guest satisfaction and occupancy rates.
Preparing your holiday let for success
Winter is the perfect time to prepare your holiday-let property for the busy spring and summer seasons. Focus on renovations, such as fixing drafts, improving insulation, and upgrading heating systems. Address issues like mould and ensure the property is weather-proof to provide a comfortable experience for guests.
Capturing the charm with winter photography
Take high-quality photos showcasing a cosy, inviting winter retreat. Include features like lit fireplaces, warm lighting, and seasonal decor to attract bookings. These images can be swapped for summery alternatives later in the year to suit changing seasons.
Maximise winter opportunities for long-term gains
By investing in a holiday let during winter, you can secure properties at a lower cost, prepare them for peak demand, and set your business up for success. With careful planning, you’ll not only weather the quiet season but create a standout property that thrives year-round.
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Discover why winter is the ideal time to invest in a holiday let. Learn how to secure better deals, prepare for peak season, and boost rental income with expert tips.